Fresh off the press, a new piece with Forbes Technology Council:
“The Risk Of Inaction: A New ROI For Tech Leaders.”
For years, ROI has been the guiding star: value gained for resources spent. But most leadership teams still don’t quantify the other side of the equation: the cost of standing still. In a market defined by rapid tech change and shifting expectations, inaction isn’t neutral. It silently compounds. Opportunities pass. Modernization backlogs grow. Operational friction becomes “normal.” Risk accumulates. By the time the business feels it in revenue, customer experience, or resilience, the catch-up effort is far more painful.
My core point is simple: in a world of constant disruption, the biggest risk is refusing to take any risk. If you’re building a strategy right now, what’s one area where you believe “doing nothing” is the most expensive option? I’d love to hear your thoughts.
I’ll post the full long-form whitepaper in a few weeks, and as always, I self-publish to my Substack – https://craighamill.substack.com/
“The Risk Of Inaction: A New ROI For Tech Leaders.”
https://www.forbes.com/councils/forbestechcouncil/2026/02/20/the-risk-of-inaction-a-new-roi-for-tech-leaders/https://lnkd.in/gGZi-4sy